CDH London Design Festival launch
(UK) – Cameron Design House and Geronimo stage immersive light installation as part of LDF 2018.
Revealed as part of Shoreditch Design Triangle, Cameron Design House’s 2018 launch at London Design Festival took centre stage with an immersive lighting installation created in collaboration with LA artist Geronimo.
A match made in design heaven, the installation revealed a series of Cameron Design House’s signature Helmi chandeliers, interspersed amongst a vast balloon sculpture from Geronimo that filled the exhibition space with hundreds of latex balloons.
Exploring the contrasting themes of temporary versus timeless and organic versus engineered, the multi-sensory collaboration created an engaging visual experience exploring the relationship between light, latex and luxury.
Transforming the Old Truman Brewery with a shared vision of vivid emerald green, the CDH x Geronimo installation combined the meticulous craftsmanship of Cameron Design House’s handblown glass Helmi chandelier with Geronimo’s innovative artistry to create a single explosion of colour and creativity, whilst an adjoining room decorated in vibrant pink showcased the elegant branching frame of the Haara pendant.
“London Design Festival 2018 has been an iconic moment for us,” said Ian Cameron, Creative Director of Cameron Design House. “The CDH x Geronimo installation showcasing our Helmi chandeliers immersed around Geronimo’s magical balloons created an enchanting green world for LDF! Thank you to everyone that came along and made it such a special moment for Cameron Design House.”
