Lee Broom opens in NYC
(USA) – Award-winning British furniture and lighting designer Lee Broom opens first permanent New York showroom.
Located at 34 Greene Street in SoHo, New York having teamed up with CITE Furniture Showroom, the move follows the success of his four-week pop-up New York store ‘Broome Off Broome’ earlier this year.
Broom’s first permanent own branded showroom outside of London, the new 800sqft Manhattan space is positioned just a block down from the location of the Spring 2016 pop-up store. Inter-connected to CITE, SoHo stalwarts for almost 30 years, in the ornate cast iron front building known to locals as the ‘Queen of Greene’, the new showroom is also in close proximity to design brands Artemide, Kartell and Boffi.
The new interior has been designed by Broom to reflect the gallery style of his Shoreditch London flagship Electra House and features floor to ceiling pleated drapes in signature Lee Broom grey as a backdrop to accentuate the colours and materials of the collective pieces. Edited in to vignettes which showcase Broom’s original use of brass, marble, crystal and colour, products are displayed on sculptural plinths clad in grey carpet.
The new showroom space carries the full collection of UL-listed lighting, furniture and accessories, including classics such as the Crystal Bulb, Hanging Hoop Chair and Tube Light, along with more recent additions including the award-winning Crescent Light, Mini Crescent and Optical collections.
Of the launch Lee Broom says: “Our business in the US has grown incredibly quickly over recent years. New York has welcomed us with open arms and our ‘Broom Off Broome’ pop-up earlier this year was so successful we knew instantly that this was the right moment for us to open a permanent showroom here in New York.”
The opening of the Lee Broom New York showroom comes ahead of further US expansion with plans to open 400sqft of dedicated showroom space in Los Angeles before the end of 2016. Opening within the new downtown LA outpost of pop culture home store A+R and located in the new commercial development ROW DTLA on the edge of the Arts District, the bi-coastal showroom expansion is set to firmly cement the Lee Broom brand in North America.
