Carpente reveals major rebrand
(UK) – Notting Hill-based architecture and interior design firm Carpente announced a major rebranding project including website and social media channels, by Aboud + Aboud.
Previously named Caps Architects, Carpente’s new identity celebrates founder and principal, Christophe Carpente – using his name in an all-cap’s modern sans typeface – representing the firm at large. A new double C logo reflects Carpente’s initials while alluding to designing in three dimensions.
Carpente also launched its website, featuring a stacking architecture that visitors can explore by clicking on project titles to expand and minimise windows to peruse various commercial and residential projects – which it is renowned for, such as Cartier, De Bees, Dunhill, Pandora, Swaroski, and Vertu.
Christophe Carpente, Founder of Carpente, says: “We’ve been so focused on producing great work of our own that our website has been slightly neglected. So, we’re thrilled to be able to launch our new identity and site designed by ABOUD + ABOUD. Working with Alan and his team to create a new expression of who we are as an architecture studio has been a pleasure. I think our work now has the platform it deserves to be showcased properly online. We look forward to adding more content as regularly as we can.”
Alan Aboud Designer and Founder of Aboud + Aboud, adds: “We began collaborating with Christophe and his team in 2023. We’ve been hugely inspired by the scope of the work they do and by their exceptional attention to detail. They are a truly holistic architectural studio in that they consider every conceivable detail of a space, from structure, lighting, and spatial flow – right down to furniture, fixtures, cabinetry, and extensive art curation. Their network of artisanal collaborators is remarkable. It made absolute sense to put Christophe and his name front and centre of the new identity. Our work merely holds a mirror to the remarkable collected output of the practice – which is now celebrated on their new website.”
