(UK) – Marking a bold new chapter for renowned interior design studio, co-owners Holly Hallam and Rachel Pratt announce the rebrand as a strategic approach to branding and interiors.

Founded in 1988 by Steve La Boucharderiére and Simon McCarthy, the studio has spent 37 years shaping award-winning designs in hospitality and lifestyle. While ‘LSM’ remains a nod to its founders, the rebrand signals fresh leadership and a future-focused approach.

“Our evolution into DLSM Studio marks an exciting new chapter, cementing our place within luxury hospitality while staying true to our values of designing spaces that appeal to the senses, enhancing the physical and mental wellbeing of its users whilst creating an emotional engagement,” says Hallam. “We remain deeply connected to the incredible legacy built by Steve and Simon, and we are proud to continue shaping compelling and inspiring environments for our clients worldwide.”

With a growing international presence, DLSM Studio has secured five-star hotel projects with InterContinental Doha (Qatar), Cheval Maison and Currio by Hilton Collection. While headquartered in Brighton, UK, the studios growing UAE team strengthens global reach.

Pratt adds: “The new identity is more than just a change in name; it reflects the strength of our studio today and the direction we are heading. DLSM Studio represents a dynamic, forward-thinking design practice that crafts immersive and luxury spaces with purpose and impact. Holly and I thank our peers and clients for their continued support as we embark on this new chapter. We look forward to shaping the future of design, together.”

www.designlsm.com