KFC, Italy
Innermost lighting has been used in the refit of KFC locations in Italy, providing dynamic and exciting lighting for their fresh and informal restaurant design. The iconic fried chicken restaurant has refurbished select outlets across Italy, KFC Padova Stazione, KFC Venezia Santa Lucia and KFC Genova Fiumara, to create an updated style lit by Innermost’s contemporary lighting pendants.
Working with architects ea3 ingegneri architetti, the interior of the restaurants have been transformed with a modern industrial aesthetic using trendy concrete walls and colourful signage with abstracted graphics taken from the famous logo.
In contrast to the overly-lit fluorescent fast-food interiors we are used to, the designers used a mix of quality Innermost pendants creating more of a boutique cafe ambience throughout the serving and eating areas. One of the pendants used, Latitude, is a decorative directional and dimmable LED pendant spotlight designed by Flynn Talbot for Innermost. Transforming the average spotlight to make it the centrepiece rather than mere support lighting, this simple design has a cage-like structure. A clever suspension cable allows the pendant to be pointed in any direction, creating a flexible light that activates the surrounding space. Multiple units in black have been used as spotlighting to illuminate the famous KFC slogan from Colonel Sanders.
Another Innermost fixture, Circus designed by Corinna Warm, has been installed in various colours and sizes to highlight areas of the restaurant and illuminate dining tables. This modern pendant lamp is made from spun aluminium with a beautifully classic shape. These pendants were inspired by the shape of Victorian Circus Fair tents.
Along with the low hanging lighting fixtures, the design incorporates butcher block style tables and eclectic seating, elements not usually associated with fast-food. The re-design strives to reiterate that, unlike many fast-food restaurants, KFC meals are made from scratch by cooks using fresh food, inviting a comparison to home-cooked and informal family dining.
