Lodes Announces Partnership with Black Bread + Jam Showrooms
(Canada) – Lodes has announced to be of the inaugural brand partners of Black Bread + Jam an Italian design-focused showroom in the Distillery District, Toronto.
The move allows the Venice-based lighting studio to offer a special brand experience and touch point in the Canadian market as part of an overall strategy of growth and expansion on the continent.
Black Bread + Jam’s opening festivities included a kick-off cocktail party organised in concert with the ICFF – Lavazza Inclucity Festival, an event organised by the Italian Contemporary Film Festival (ICFF) taking place in the Distillery District through July.
The to-the-trade showroom will remain open for five years and feature new product vignettes every six month. This will also include a number of other renowned Italian design brands. Encompassing a total of 29 striking illuminating pieces, Lodes will figure prominently in the space’s first-ever design scheme.
Scheduled tours and appointments are available at the showroom by request. The synergistic partnership will provide customers with the unique opportunity to discover the functional and aesthetic brilliance of Lodes’ lighting solutions.
“We’re excited to follow the news of our recent dedicated U.S. subsidiary and office expansion with the announcement of our presence in Toronto through Black Bread + Jam. Located in the Distillery District, an area rich in history and industrial architecture, the exclusive, made-in-Italy, multi-brand design showroom is the ideal venue to showcase our superlative contemporary lighting in the region,” says Massimiliano Tosetto, Manging Director of Lodes.
Black Bread + Jam Managing Director, Giuseppe Avesani says: “we are thrilled to join forces with Lodes to bring their lighting designs to Toronto. Their commitment to design excellence and blending tradition with innovation perfectly aligns with our mission to showcase the time-honoured artistry of Italian design through a curated assortment of exceptional contemporary design solutions.”