Maison&Objet reveal 2025 theme
(France) – Maison&Objet reveal January 2025 theme
Sur/Reality is the theme for January’s edition of Maison&Objet with Peclers Paris, exploring the “prolific vitality of a new Surrealism”. Feeding on fantasy, distortion, randomness, humour and poetry to construct a narrative of a new creative landscape with products that are surprising yet desirable.
At the show, the trend will take shape in “unexpected objects and dreamlike settings that invite us to let got and addresses consumers’ newfound appetite for the strange and the surprising,” describe the show.
Surrealism was established 100 years ago. Today, it remains an inspiration and driving force for creativity. While the theme pays tribute to the artistic legacy of illustrious names such as Magritte and Dali via particular aesthetic codes that have become universal, it is firmly rooted in the contemporary world. Sur/Reality highlights the lively topicality of Surrealism’s creative processes.
“We wanted to take a much more contemporary approach to Surrealism by interrogating its explosion into multiple modes of expression and looking far beyond the centenary celebrations. This capacity to reintroduce a fantastic element and shake up the established order is an extremely rich and fertile starting point for imagining new forms of reality, and Sur/Reality reveals new readings of this universe,” explains Charlotte Cazals and Brune Ouakrat of Peclers Paris.
“Together with Peclers Paris, we are continuing our work both to decipher consumer expectations in an ever-changing context and to identify tangible stylistic trends that will generate new business. Inspiration, curation, and solutions remain the virtuous triad that shapes the interpretation of the theme at the show, through a carefully curated selection of products and innovative scenographies,” says Mélanie Leroy, Managing Director of Maison&Objet.
“As we celebrate the centenary of this total aesthetic movement, Maison&Objet is revealing its influence on contemporary creation in the world of design and decoration. It’s an invitation to explore highly inspiring fantasy and dream worlds, to get away from it all, to daydream and to explore new alternative realities thanks to technologies like AI,” concludes Leroy.
Sure/Reality will be a common thread running through the show, staged by Maison&Objet’s curators and accompanied by Talks, and will also permeate the entire Maison&Objet ecosystem, from the selection of n the MOM platform to the Paris In The City events.
