Moooi – Gravity
Dutch brand Moooi in June unveiled the Gravity Chandelier, a re-imagination of the chandeliers of the past designed by British designer Paul Cocksedge.
The Gravity Chandelier replaces rigidity to elasticity, with flexible arms to customise the chandelier’s diameter and choose where and how the light travels. The Gravity Chandelier is available worldwide from 29 June online and in the Moooi Brand Stores in Amsterdam, London, Stockholm, and New York. To celebrate the launch, Moooi is also premiering Defy Gravity – a brand-new digital brand experience on Moooi.com.
The Gravity Chandelier is the definition of a modern chandelier. At a first glance, it doesn’t reveal its flexibility and cleverness; it takes a second look to unravel its mystery. Free-flowing arcs are dynamic instead of static, thanks to elegant wiring holding up ornamented glass cups. This creates endless possibilities in compositions, making the Gravity Chandelier suitable for any space.
As the name suggests, Gravity plays a main role in the design of the chandelier. The suspended elements with their natural curves shape the chandelier and create forms that are reminiscent of precise lines of ink, drawn by pen or brush on a piece of paper. Gravity causes the graceful arcs of the strands to hang in mid-air, ending in a pressed glass filled with sparkling lights.
Moooi and designer Cocksedge underwent extensive research to find the perfect material. A vast range of fabrics and cords were tested, and the final choice fell to an engineered flat power cable with braided exterior detailing, which can create elegant and flowing arcs. The pressed glass cups at the end of each arm are an elegant and functional part of the Gravity Chandelier. The pressed glass creates a magnified sparkling effect. Elegant wiring, fixed onto the glass cups, upholds the Gravity Chandelier’s flexible arms.
The Gravity Chandelier is available in two sizes – 5 and 7 arm – and in a choice of frosted or clear pressed glass cups.
Talking about the design, Paul Cocksedge says: “The Gravity Chandelier was about me looking at something that’s made as a rigid, solid, and static object. And then imagining it as something that’s very light and flexible.”
On the collaboration, Robin Bevers, CEO of Moooi, comments: “Moooi and Paul Cocksedge go way back. Besides that, we love him as a friend, we are thrilled to be working with such an inventive and interdisciplinary designer as Paul. Both our vision of what is extraordinary and what resides on the edge of art and functionality is very much alike. This made for a very smooth and natural collaboration. His Gravity Chandelier is testament to that and we can’t wait to show this piece to the world.”
