(Netherlands) – In an effort to battle counterfeit products, Moooi introduces ‘button’ of authentication.

Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs.

The Button is a personal safe-keeper of investing in authentic design. A hi-tech superhero with NFC-technology that will accompany every Moooi design and acts as proof of authenticity.

Mass production and counterfeiting is becoming more and more common. The process of designing, producing and marketing of a new authentic design takes time. During that time, it’s easy for counterfeiters to copy and reproduce the design and flood the market with cheap imitations. Fighting these malpractices often feels futile due to large counterfeit manufacturers and distributors keeping a low profile or countries where counterfeiters aren’t prosecuted.

Moooi realised that instead of fighting off copies, the smarter choice would be to shift the focus on emphasising their own designs. Protecting Moooi designs with clever technology, while providing proud Moooi product owners digital proof of their investment. And just like that, The Button was born.

www.moooi.com