Nulty Appoints New Business Development Director for Middle East
(Dubai) International lighting design practice Nulty has recruited Lama R. Arouri as Business Development Director for the Middle East to drive expansion across the region.
Her appointment comes off the back of a sustained period of growth for Nulty Dubai, which has seen the studio establish itself as the largest independent lighting practice in the area, and cultivate a diverse portfolio of projects including Gate Village at the DIFC, Bloomingdale’s at Mall of the Emirates and the Dubai Festival Plaza.
Based within the Dubai team, headed up by Director Mark Vowles, Lama’s remit will see her develop growth strategies and widen Nulty’s network across the hospitality, retail, commercial and residential sectors.
Founded in 2011, Nulty is a lighting design consultancy renowned for delivering immersive lighting projects for global brands such as Nike, Samsung, Harrods, Bloomingdale’s and Burberry. The studio’s international footprint covers Europe, the US, the Middle East, North Africa and recently Asia, following the recent launch of a Bangkok office at the end of 2019. Recent projects within the Middle East include the JA Lake View Hotel, Hakkasan Terrace in Abu Dhabi and Yauatcha in Riyadh.
With business development experience spanning both industrial and architectural lighting, Lama brings strategic planning and local market knowledge to Nulty’s Middle East division. Her ability to marry specialist knowledge with multicultural insight and professional networking, has seen her build client relationships across the MENA region.
Previous roles have see her gain expertise in architectural and customised lighting solutions for hospitality, residential and commercial projects throughout the Middle East and Northern Africa.
Mark Vowles, Director for Dubai said: “Lama’s impressive career in business development immediately marked her out as a valuable addition to the Dubai team, at a time when we are looking to maximise opportunities in a rapidly-developing market.
“She has exactly the right strategic vision, technical lighting knowledge and industry awareness that we need to increase work across the Middle East. Her appointment underlines our commitment to diversifying talent globally, to offer clients a regionalised, face-to-face approach, supported by the design talent and experience an award-winning international lighting studio can offer.”
Lama R. Arouri, Business Development Director, Nulty said: “Nine years in the lighting industry has really allowed me to get under the skin of developers, architects and designers to understand the complexities of their needs. I’m delighted to bring this expertise to Nulty and am looking forward to working with Mark and his team to spearhead their ambitious Middle East growth plans.”
