(UK) – Plumen launches new 001 LED lamp, raising the bar in contemporary design.

The 001 LED gives an exceptional light quality, is even more efficient, yet retains the iconic 001 bulb shape, thanks to new technology devised by Plumen. The 001 LED unites form, function, and innovation; the perfect recipe for beautiful lighting.

The 001 LED has been engineered in the UK by Plumen to create a high-performance product in every regard. A new patented LED construction replaces the previous compact fluorescent technology, meaning greater control, performance and longevity. The double-looped form designed by Plumen and Samuel Wilkinson remains, making it instantly recognisable. The lamp is now completely dimmable and has a lifespan of over 20,000 hours, equating to almost 20 years of average use. It is also available in three colour temperatures; super-warm, warm and cool, offering further flexibility.

The new inner-workings of the Plumen 001 LED allow for a sleeker form factor, which in turn means the lamp sits elegantly in many more fittings and shades. Materially it is all change; the Plumen 001 has a ceramic housing, creating a more premium finish that is also more environmentally responsible, while the LED tubes have a matt, bone-like finish. Neither aluminium nor mercury are used, and the lamp can be fully dissembled, ensuring it is 100% recyclable.

Plumen pioneered the world’s first energy efficient designer lamp with the original 001. It quickly became an icon of forward-thinking and problem-solving design after its 2010 launch. The Design Museum (London), Cooper Hewitt and MoMA (New York) hold the original 001 in their permanent collections, a testament to its place in the contemporary design canon. Major international awards followed, and the Plumen name became synonymous with great design. The new 001 LED is a continuation of Plumen’s passion for pioneering sustainable design for everyday use.

Co-founder & Creative Director Nicolas Roope said: “Our goal is for sustainable design to be a natural choice and our light bulbs aim to inspire that change. We are proud of the huge effort that has gone into bringing the 001 LED to market. Our original 001 is a tough act to follow, but we believe this reincarnated 001 LED will become a new classic, and a sound choice for anyone who enjoys beautiful design that doesn’t cost the earth.”

The Plumen 001 LED is on sale today from major retailers at £49 RRP. Orders are being taken for UK and European shipping at plumen.com