WAC Lighting Launches WAC Group
(USA) – WAC Lighting has announced the launch of the WAC Group, a new collective for its distinctive lighting and smart fans brands. The group combines cutting-edge technology, exceptional design, and a commitment to customer success under the tagline “Technology Illuminated.”
The new parent brand brings together WAC Lighting, Modern Forms, Schonbek, AiSPIRE, WAC Limited, and WAC Landscape Lighting under one umbrella, creating a one-stop destination for lighting and fan solutions in residential and commercial spaces.
The unified portfolio provides lighting showrooms, homeowners, architects, interior designers, lighting designers, landscapers, integrators, and other professionals with a range of products spanning various styles, price points, and advanced lighting and fan technologies.
“WAC Group combines our heritage of design with the latest technology,” says Becki Li, President of WAC Lighting. “By bringing our brands together, we’re enhancing our ability to provide innovative solutions that not only illuminate spaces but improve how people use light – making environments smarter and more energy-efficient.”
Jenifer Walsh, Chief Marketing Officer, adds: “We’re creating a future where lighting is more than just lighting. It’s lighting technology that is more intuitive, efficient, and inspiring than ever before. By unifying our portfolio of brands, we’re setting new industry standards in function and design and delivering this broad range of innovative solutions to our customers.”
The WAC Group will maintain its individual brands’ names, websites, and teams while offering a streamlined approach to servicing lighting professionals and end users.
